On April 26th, 2010, CCTV made a big change. The China national broadcaster renames its channel “CCTV-9″ to “CCTV News”. The rebranding happened at 7 pm (Beijing Time) and the schedule of the channel was changed accordingly.
CCTV NEWS is the English language news channel of China Central Television (CCTV), the nation’s largest national broadcasting network. The channel grew out of CCTV International, which was launched on September 25, 2000. Its wide range of coverage includes newscasts, in-depth reports, and commentary programs, as well as a host of feature presentations.
The most prominent programs on CCTV NEWS include “News Update” and “News Hour”, providing comprehensive global coverage; “China 24″ and “Asia Today”, delivering the latest domestic and regional developments. Specialized programs “Biz Asia”, “Biz Talk”, “New Money”, “Culture Express”, and “Sports Scene” supply news and information on business, finance, economics, culture, and sports. Shows such as “Dialogue” and “World Insight” extend balanced and critical perspectives on current affairs affecting all corners of the globe. In “Crossover”, hosts and guests of various backgrounds and experiences talk about issues throughout China. “Travelogue” is the ticket to dynamic and exciting landscapes in China and abroad. “Rediscovering China” explores contemporary Chinese and Asian culture.
According to CCTV press release, “CCTV NEWS is China’s contribution to greater diversity and wider perspectives in the global information flow. With a special focus on China, the channel also emphasizes events taking place in Asia and all developing countries. It provides international audiences with a window into understanding China and the world at large”.
These international dimension and ambition is marked by the new slogan, “CCTV NEWS, Your Link to Asia” and the on air marketing, as you can see in the promo.
More than 85 million viewers
CCTV News is a 24-hour news channel. The free-to-air satellite signals can be received by more than 85 million viewers, in over 100 countries and regions. Access is also carried by Cable, DTH, IPTV, and even Terrestrial TV platforms or systems in many nations. And on internet through the CCTV NEWS website at english.cctv.com.
SOURCE: CCTV (26/04/2010)