Power partners with Metan to become exclusive distributor in China for legendary Procter & Gamble U.S. daytime soaps

6 October 2009 23 h 00 min 18 comments

Two very popular U.S. daytime TV dramas “Guiding Light” and “As the World Turns” will soon arrive to China thanks to a new deal between Metan Development Group and Power for the distribution of the soaps in that territory, Metan and Power said Monday, during Cannes MIPCOM.

Metan, a development and distribution venture for media in the international marketplace, will be the exclusive distributor for 130 episodes of each series in China.

“Guiding Light” is the longest-running drama in TV history, and “As the World Turns” the second, but both shows will hit Chinese small screens for the first time. Both soaps have been produced by TeleNext Media Inc, for Procter & Gamble Productions.

Metan’s President/CEO and Founding Partner Larry Namer said, “Guiding Light and As The World Turns, two of the most successful TV programs ever produced in the US, have captured the hearts of North American audiences for decades. We’re delighted to be the first to introduce these award-winning programs to audiences in China. We feel strongly that the series’ compelling storylines, relatable characters and program quality will have great appeal to audiences in China.”

Power’s George Sakkalli, Vice President Asia & Middle East commented, “China’s vast television and new media market has great potential. Metan’s unique approach and commitment will ensure that Power’s content reaches many millions of Chinese viewers. I am delighted that Power has been able to introduce these much loved soaps to China.”

Brian T. Cahill, SVP, Managing Director, for TeleNext Media, Inc. said, “For a combined 123 years, Guiding Light and As The World Turns have been the gold standard of contemporary serial entertainment. We proudly support the partnership between Power and Metan that will make this perennially engaging entertainment available to the Chinese audience for the first time.”

The deal was negotiated by Gordon Chu, Vice President, Business Development, Metan and on behalf of Power and PGP, Sakkalli and Cahill, respectively. John Ranck, President of Literacy & Language Dynamics, Inc. who worked under an agreement with Metan, also assisted in the negotiation.

. “Guiding Light” is distinguished as the longest-running drama in television history, winning an incredible 70 daytime Emmy Awards. The program was on air for 72 years, first on NBC radio in 1937 and then on CBS television in 1952. First-class production values, a dynamic, reputable cast and gripping, empathetic storylines combined to make the formula for a lasting success story. The show is set in the fictional mid-Western city of Springfield and focuses upon the complex lives and loves of the Bauer, Spalding, Lewis, Marler and Cooper families.

. “As The World Turns” is the second longest-running daytime drama in history and winner of 45 daytime Emmy Awards. The series has evolved to become a contemporary, groundbreaking drama, sustaining audience intrigue year after year.

The adventures and misadventures of some of the town’s leading legal and medical families, including the Hughes and the Snyders, have guaranteed generation after generation of devoted viewers.

About Metan Development Group LLC
Launched in February 2009, Metan Development Group LLC (Metan) is a new venture created to develop and distribute entertainment content and media specifically for international markets. The company’s founders are entertainment industry veteran Martin Pompadur, E! Entertainment Television co-founder Larry Namer and Amerilink founder Jean Zhang.

About Procter & Gamble Productions
Incorporated in 1949 as division of The Procter & Gamble Company [NYSE: PG], PGP creates relationships between consumers and brands through engaging content that is compelling, educational, and platform-neutral. PGP has a history of developing original content that engages consumers through storytelling using the latest technologies–which began in the 1930s when the company created soap operas on the radio, and evolved into television, award shows, television specials, movies of the week, sitcoms, and most recently into digital content that is relevant to the media habits and passion points of today’s consumers. Current PGP properties include soap operas As The World Turns and Guiding Light, The People’s Choice Awards, Gillette World Sport, and original content websites such as Petside.com.

About Power
Founded in 1995, Power has produced an impressive premium slate of feature-film quality mini series over the past six years and has been distributing television programming internationally for 12 years. Power’s current slate includes the two-part mini series “The Day of the Triffids” for BBC1, co-produced by Power and Prodigy Pictures. The 2 part lavish mini series, The Devil’s Mistress, a Power/Company Pictures co-production for Channel 4; the 13-part network series, “Crusoe,” co-produced by Power, Muse and Moonlighting for NBC and “XIII: The Conspiracy,” starring Val Kilmer and Stephen Dorff. The company supplies primetime drama to more than 240 broadcasters and millions of TV viewers across the world and has produced more than £250 million worth of high quality TV drama to date.

About TeleNext Media, Inc.
TeleNext Media, Inc. is a full-service production agency primarily known for producing the Emmy award-winning daytime serials “As The World Turns” and “Guiding Light”. TeleNext Media has produced twenty different daytime serials since 1933. Its current serials, As The World Turns and Guiding Light, together have received over 125 Daytime Emmy Awards. TeleNext Media, Inc. is also the producer of The People’s Choice Awards and continues to develop new multi-platform content in a variety of genres and strong industry partnerships, including the New York Television Festival. Headquartered in New York, TeleNext Media is a business unit of MediaVest, a full-service media and communications unit of Starcom MediaVest Group (SMG), a subsidiary of the Paris-based Publicis Groupe network

SOURCES: Metan Development Group (5/10/2009) 

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