The English-language show about China’s increasingly influential economy will be co-produced with Chinese broadcaster Phoenix CNE and U.K. independent company Sibling Eye. The News programme will be produced and broadcast from China
“This is a unique opportunity for BBC World News as it is the first time the channel has sought to transmit a whole program from China,” Paul Gibbs, BBC World News head of programs, said in a statement on Sept. 22.
The new show is the latest in a series of flagship BBC programs under the Global Business banner, known for its in-depth reporting from correspondent Peter Day and others. BBC World News will be the principal broadcaster, Gibbs said.
Phoenix CNE, founded in 1999, broadcasts 24 hours per day in Mandarin, targeting Chinese living overseas with programs about China. It is a part of Phoenix Satellite Television Holdings Limited, a joint venture with STAR, Today’s Asia, and the state-run Bank of China.
Phoenix managing director Shao Wenguang said in a statement his company’s involvement would afford the BBC “access to business and consumers across the Chinese nation as never before.” Gibbs called the planned show “a unique opportunity for advertisers and sponsors to be a part of a new genre of programming.”
SOURCES: BBC, Phoenix (24/09/2009)